Tag Lab

#41 - Top Tips for Programmatic Advertising

Have you added Programmatic advertising to your paid advertising strategy yet? Programmatic is on the rise as one of the most powerful digital marketing channels to use. 
Jamie and Conall are back on the podcast sharing their top tips, the benefits to programmatic advertising and real life results from campaigns by Tag Digital.
Listen now to learn how to get started with programmatic and take your digital marketing to the next level with advanced targeting and premium ad placements.

#42 - Guide to Snapchat Advertising for Events

Have you added Snapchat to your paid advertising strategy? 
In this episode, Jack and Beth, are sharing a quick guide on how to use Snapchat advertising to market your events.
Listen now to find out what Snapchat features are most beneficial for event professionals, the different ad types and what content works best for Snapchat ads.
You don't want to miss this episode to learn how the platform has changed over the years and how you can repurpose your content from other vertical platforms like TikTok.

#43 - How to Optimise Landing Pages for Event Professionals

What makes a good landing page for an event?
In this episode, David and Stewart, Paid Media Managers join Conall, Senior Paid Media Manager to share how to optimise your landing page for event success.
Listen now to uncover landing page best practices, top tips you can start today, and how to utilise GA4 to understand your customer journey better.

#44 - Top Myths in Paid Advertising

Jess, Paid Social Team Lead and Adam, Paid Media Manager join Cara, Paid Social Manager to uncover the top myths in paid advertising.
In this episode we share the importance of setting exceptions with clients on what you can achieve with certain budgets and what platforms work best for different objectives.
Listen now to learn more about paid social and search platforms, most common misconceptions about paid advertising and what you can do to take your paid campaigns to the next level.

#45 - How to Optimise Paid Advertising with Creative and Video

What does good creative and video look like in paid advertising? This week on the Tag Digital Squadcast we’re sharing top tips to take your creative to the next level.
Join Jack, Senior Paid Social Manager and Drew, Paid Social Manager, as they share the importance of your ad creative.
We're discussing how to excite your audience with creative, ensuring you have the right video and creative content at the right time for your audience, and so much more...
Listen now to learn more about aligning your creative and video with your overall messaging for successful paid advertising campaigns.

#46 - How will Generative AI change marketing?

How will Generative AI change marketing? This week, Laura, CEO and Drew, Paid Social Manager are discussing all things AI and the future of marketing...
What can you expect?🌟 How can you use generative AI in marketing?🎯 Understanding how to prompt to get the best results🚀 How do we see generative AI impacting the future of marketing?👀 What is Generative AI creatives?
Listen now to learn how to ignite your imagination and make your day-to-day more efficient with Generative AI! 

#47 - Are You Ready for DigitX London?

DigitX by Tag Digital is coming to London this November!!
DigitX is more than just an event, it is an unmissable opportunity for event professionals to come together and uncover the latest invocations and the future of digital.
Join Laura, CEO, Nicola, Head of Growth and Steph, Senior Marketing Manager for a super exciting podcast sharing what you can expect at DigitX.
DigitX London is bigger and better than before, the concept has evolved since we launched in Dubai and New York last year.
Listen now to find out what we have planned for DigtiX London… 

#48 - The Next Generation of Marketers: Tag Digital Academy

This week we have two very exciting guests on the podcast, Kitty and Erin, the first two graduates of the Tag Digital Academy!
The Tag Academy offers a unique and immersive learning experience for those who want to explore the world of digital marketing through a modern apprenticeship.
Kitty and Erin joined Tag Digital as the first cohort of apprentices in 2022. In this episode, our host Lucy chats with them to find our their favourite moments in the last year, how it feels to graduate and what they're most looking forward to now.
Listen now to find out more about the Tag Academy and Erin and Kitty's career journey so far.

#49 - Navigating Paid Advertising for Event Tech Campaigns

This week on the podcast we have Conall, David and Elisabeth, 3 of our paid media experts at Tag Digital. 
Conall, David and Elisabeth are discussing what makes a successful event tech campaign, the key differences between running paid ads for an event and event tech, and the best approach for event tech.
What else can you expect?💥 Best platforms for event tech campaigns...👀 What CPA should you expect with event tech campaigns?📣 Always on, 365 marketing approach for event tech...

#50 - Leading Innovation with the Tag Digital Shop

This week on the podcast we have Ashley, Head of Paid Media, Craig, COO and Jamie, Paid Media Team Lead.
 
Jamie is chatting to Ashley and Craig all about the Tag Digital Shop, a global first celebrating what is possible in paid advertising.
 
The Tag Digital Shop is a one of a kind, designed to make your life easier, and boost the success of your lower budget paid advertising campaigns.
 
Listen to the full episode now to find out what The Tag Digital Shop is, how you can use the shop as an event professional as a low cost and low touch service.

#51 - Staying Ahead in Paid Advertising: Tag Digital’s Innovation Journey

In this episode our host Beth is chatting to Charlotte and Adam who lead our innovation sessions for the social and google team!
Innovation is at the forefront of what we do at Tag Digital, our team of experts are constantly trialling the latest platform updates and this is thanks to our Innovation Island and Kreative Kitchen lead by Charlotte, Adam and Elisabeth.
Charlotte explains why she wanted to start Innovation Island, a time for the social team to come together to discuss the latest innovations and best practices and how they can feel confident to use these optimisations...
Adam leads Kreative Kitchen with Elisabeth, to give the Google team the same opportunity to try the latest Google innovations confidently in their day to day campaign work.
Listen to the full episode now to find out what innovation means to us, an insight into our innovation sessions and hear Charlotte and Adam's predictions for future innovations!

#52 - Uncover the Latest Platform Innovations on Meta and LinkedIn

Today we are releasing a special episode of The Tag Digital Squadcast with the whole paid social team….
The team had so much to share we’ve had to split this podcast into THREE 30 minute episodes!
Join our host, Charlotte, Senior Paid Social Manager, as she welcomes Jack, Jess, Drew, Cara, Kitty, Beth and Gabby to the podcast as they dive into the latest paid social innovations on Meta and LinkedIn 👏
Cara, Gabby and Kitty are discussing the latest innovations on Meta including Advantage+ Creative and Audiences and Multi Advertiser campaigns!
Drew, Kelsey and Beth are sharing the latest innovations on LinkedIn, diving into the benefits of Document Ads, Predictive Audiences and the end of in-mail!
This episode is jam packed full of value uncovering the latest innovations that our team of experts believe will be beneficial tools for successful paid social campaigns!

#53 - Top Performing Features on Meta and Linkedin in 2023

We've got the full paid social team back for part two of our Innovation Island series.
In the last episode our host, Charlotte, discussed the latest paid social innovations on Meta and LinkedIn with our team of paid social experts.
This week we are exploring what features are performing best out of the latest Meta and LinkedIn innovations.
This episode is jam packed full of value uncovering the latest innovations that our team of experts believe will be beneficial tools for successful paid social campaigns!

#54 - Top 10 Predictions for Paid Social Platforms in 2024

Welcome to the final episode of the Innovation Island podcast with our host, Charlotte, and the full Tag Digital paid social team.
In the last two episodes we've discussed the latest innovations in paid social and the best performing features on Meta and LinkedIn.
This week we are concluding the paid social team takeover with their top 10 predictions for Meta and LinkedIn.
Listen now to find out what our experts believe will take off on LinkedIn and Meta in 2024...

#55 - The Art of Navigating the Modern Day Sabre Tooth Tiger...Public Speaking with Colin Stone

We met today's guest, Colin Stone, when he came into the Tag Digital office to help our wider team overcome the world's second biggest fear, public speaking...
In this episode our host Laura Davidson, dives into Colin's transformative career journey, highlighting the power of storytelling, the evolution of digital communication, and effective branding strategies.
Discover personal anecdotes from Laura and Colin, professional challenges, and the unique influence of personal interests on public speaking skills. Gain expert tips for enhancing your communication in the digital era.
Listen now to find out how you can navigate the modern day sabre tooth tiger...public speaking!

#56 - The Future of B2B Marketing with Jennifer Shaw-Sweet

Jennifer Shaw-Sweet, joined Tag Digital at DigitX London, delivering an energetic presentation of LinkedIn's CMO Scorecard.
In today's episode she is sharing her marketing journey, the power of brand advertising, and the importance of inspiration in advertising.
She discusses LinkedIn's CMO Scorecard, the need for consumer insights in B2B marketing and using emotion to connect with B2B audiences as humans.
Listen now to find out how you can measure brand marketing effectiveness, the future of B2B marketing, and shares advice for those starting a marketing career.

#57 - A Journey Through Tech, Self-Love, and Serendipity with Nadia Carta

Nadia Carta hosted the Google panel at our US launch event, DigitX New York, in October 2022 and we've been inspired ever since.
Nadia is the Head of Digital Transformation at Google and finds time to host her own podcast, lead speaker sessions and founded Spark your Zeal.
In today's episode, Nadia shares her journey of chasing big dreams and overcoming self-limiting beliefs, her role at Google and her passion for data transformation and AI.
Nadia and Laura discuss the value of vulnerability in leadership and reason for creating Spark Your Zeal.
Listen now to find out more about Nadia's journey, both professionally and personally, through tech, self-love and serendipity.

#58 - The Story of Tag Digital with Founders Craig and Laura Davidson

In this conversation, Laura and Craig Davidson, co-founders of Tag Digital, discuss the story of their agency and the challenges they faced while building it.
They started Tag Digital as a small agency to help local businesses with social media and content writing. 
Despite the challenges, they have successfully scaled the agency while balancing family life.
Laura and Craig discuss the challenges they faced as entrepreneurs and parents, the importance of support and flexibility, and the recognition they received as one of the fastest-growing businesses in Scotland.
They also share their pinch-me moments, personal growth as leaders, and the advice they received early in their careers.

#59 - Where Data and Storytelling Meet: Exploring Automation and Creativity with Meta's Rob Smallwood

This week our host and CEO, Laura Davidson, is joined by Rob Smallwood, Head of Industry and Media Agencies at Meta.
 
In this conversation, we discuss the power of storytelling in marketing, the impact of automation on the future of work, the role of AI in augmenting human work, the rise of short-form content, and the future of shared experiences and mixed reality.
 
We are super excited to share this jam packed episode with you that embodies everything that Tag Lab is, Fuelling Growth in a Digital World.
 
Similar to previous guests, Rob highlights that storytelling is a highly powerful tool in marketing that can change people's minds and create emotional connections to your brand or product.Rob also shares his thoughts on the future of shared experiences and mixed reality that holds potential for immersive and interactive content that brings people together. The intersection of augmented reality and AI assistants has the potential to augment our daily lives in the future.
Listen now to uncover strategies for audience building and the role of creative in advertising targeting, the challenges of preparing for cookie depreciation and the need to have a clear plan for the future both professionally and personally.

#60 - Beyond the Stage: Adam Parry's Story of Conquering Fears and the Evolution of Event Tech Live

Dive into the innovative world of Event Tech with Adam Parry, founder of Event Industry News and Event Tech Live, on this episode of Tag Lab.
We first met Adam when we exhibited at Event Tech Live in 2016, in this episode Laura and Adam discuss the importance of building strong relationships and the positive impact of their partnership over the years.
Host, Laura Davidson, uncovers Adam's journey from zero event planning experience to leading the charge in event technology. 
They discuss overcoming traditional publishing hurdles, the birth of Event Tech Live, and the power of industry relationships.
Adam sheds light on evolving event tech trends, from operational efficiencies to AI's role, and shares personal insights on conquering public speaking fears.
The duo also tackles the importance of sustainability in event planning, emphasising ecological and social responsibility.
Packed with industry insights, personal growth tips, and forward-thinking discussions, this episode is a must-listen for event organisers, tech suppliers, and anyone looking to push boundaries.