Tag Lab

#21 - Optimising the Customer Journey

Stewart, Steph, and Jamie discuss why optimising the customer journey is so important.
Sharing key friction points for customers and how to resolve these - starting with eliminating as many barriers as possible to refine the customer journey.
One of our key takeaways is to use customer personas to fully understand the customer's needs, habits, and the content they want to see.
Listen for more in-depth discussions on how you can begin to optimise the customer journey today!

#22 - Why You Shouldn’t Forget About Microsoft Ads for Event Promotion

Jamie and Steph welcome David, Paid Media Manager, for his debut podcast appearance chatting all things Google & Microsoft Ads.
It’s time to break down the perception that Microsoft is outdated.
 
What does Microsoft offer that Google Ads doesn't? Why should you incorporate Microsoft into your paid ad strategy?
 
Could Microsoft be the platform to watch in 2023? Listen now to find out more...

#23 - The Future of Social Media Marketing with Jon Loomer: From Facebook Ads to TikTok

Jonny and Jamie welcome a special guest, Jon Loomer, world-leading Facebook Ads Expert and founder of the Power Hitters Club on Facebook. 
 
Sharing his experience of social media cycles and online businesses from working with Facebook Ads in 2007 with over 50 million platform users to building his audience on TikTok.
 
Is short-form video the future? Hear Jon’s take on the benefits of TikTok and other short-form video platforms, and how to create value and connection with your audience. 
 
Listen now to hear more about our predictions for 2023 and the future of social media…

#24 - Tag Digital Christmas Special: 2023 Predictions

The Tag Digital Christmas Special is here and it's full of exciting Christmas content!
 
Our team share predictions for event and marketing trends in 2023, what surprised them the most this year within the events space, trends they expect next year, and the most important question of all...our favourite Christmas songs!
 
Some of our predictions include more sustainability in the events industry, new tech innovations, and the rise of different short-form video platforms like YouTube Shorts. 
 
Listen now to hear all of the team's predictions and highlights from 2022, you don't want to miss this!

#25 - Everything You Need to Know About 365 Campaigns

It’s time for event organisers to start thinking out with the event cycle to keep your audience engaged 365.
365 campaigns are the ultimate campaign to drive awareness, audience engagement and to build data throughout the year. 
Steph chats all things 365 with Jack, Senior Paid Social Manager, and Nicola, Head of Growth, discussing how to stay front of mind all year round. 
Implementing a 365 strategy is cost-saving and will allow you to keep your audience warm before and after your event.
Listen now to hear more about how you can start your 365 strategy for 2023…

#26 - Francesca Rodriguez, Event Web Specialist and Podcast Host

On this episode, Francesca, Jamie, and Steph chat about how the events industry has evolved in the last few years and how to excel in the current digital climate.
 
Listen now for Francesca’s top tips on web design for event professionals, the importance of setting boundaries, and work-life balance.

#27 - Top Paid Social Trends You Should Know About

Paid Social Managers, Cara and Charlotte, join Steph to share their Top 5 Paid Social Trends for 2023.
Steph discusses how to implement video into your campaigns, spotlight ads, the infamous AI tool, ChatGPT and so much more.
Listen now to find out how to kickstart your paid media campaigns in 2023...

#28 - ChatGPT: Innovating Workflows

Alex, Chief Technology Officer, and Drew, Paid Social Manager at Tag Digital join Steph to explore one of the latest technology innovations...ChatGPT.
In this episode, we discuss the uses, the different ways it can improve efficiency of repetitive tasks, generate ideas, whilst considering the challenges.
Alex and Drew explore the importance of the prompt, ChatGPT’s response is only as good as the information you feed it.
Listen now to find out how you can start using ChatGPT, learn more about the AI technology, and our ideas for the future.

#29 - Empowering Women in Tech and Business: Laura Davidson, CEO, Tag Digital

A conversation with Laura, CEO at Tag Digital, discussing personal and company growth, the importance of values, and overcoming challenges.
In this episode, we share the Tag Digital story, reflect on how the company has evolved since welcoming our first employee Alex in 2015 to a growing team of over 40.
Laura and Steph explore company culture, personal and company values aligning and the power of living the values everyday.
Listen now to hear more about Tag Digital’s journey, and Laura’s experience being a woman in event tech…

#30 - Mark Ross, Founder of Konsort Social

A conversation with Mark Ross, Founder of Konsort Social, discussing his career journey that led him to creating a digital marketing agency that builds eCommerce brands on TikTok.
 
In this episode, Mark shares how he used TikTok to build his own personal brand and the importance of understanding the platform before creating ads.
 
Steph, Cara and Mark discuss the power of TikTok, the increase in TikTok as a search engine and how to use the platform to show brand personality.Listen now to hear Mark's top tips for TikTok ads and how to create content that works for TikTok...

#31 - ChatGPT 2.0, Alex Velinov, CTO and Drew Meyer, Paid Social Manager

Can you keep up with how fast ChatGPT is evolving?
Alex, Chief Technology Officer, and Drew, Paid Social Manager, are back on the Squadcast to talk about the latest updates to ChatGPT...
In this episode, we discuss GPT4, the development of AI models and the challenges with how quickly the technology is progressing.
Listen now to find out the latest updates with ChatGPT, learn more about the AI technology, and our ideas for the future.

#32 - Emerging Ad Platforms in 2023

Jack, Senior Paid Social Manager, and David, Paid Media Manager, join Steph on the podcast today to share the emerging ad platforms for 2023.
In this episode, we discuss 3 social and google platforms that you should be considering for your 2023 paid ad campaigns.
Listen now to find out what platforms we think you should be adding into your paid ad strategy this year… 

#33 - Google Analytics 4: Are You Ready?

In todays episode, we discuss the topic on every marketer's mind, Google Analytics 4...
Stewart, Paid Media Manager, and Beth, Paid Social Executive, join Steph, Senior Marketing Manager on the podcast today to discuss GA4.
Listen now to find out the most common set-up mistakes from our audits, the difference between Universal Analytics and GA4 and why you don't want Google to do your set up automatically...

#34 - Creating a Culture of Wellness: Tag Digital Wellbeing Team

We want our team to be the healthiest and happiest they can be, so it's time to introduce our Wellbeing Team.
In this episode, 3 of our 6 wellbeing champions join us to discuss the reason for creating the wellbeing programme, sharing their initiatives and what you can expect from the team.
Our wellbeing champions are creating an environment where we are all individually accountable for our wellbeing at Tag Digital.
We have a physical, mental, emotional, environmental, social, professional and financial champion, listen now to find out more.

#35 - What’s New in Paid Social Advertising

In this episode, Jess, Paid Social Team Lead, and Jack, Senior Paid Social Manager join Steph to discuss what's new in the world of paid social advertising.
 
Listen now to find out the latest platform updates and how AI and machine learning are changing how you run paid social ads.

#36 - Audio Advertising for Event Campaigns

Jamie, Paid Media Team Lead joins Steph, Senior Marketing Manager to talk all things audio ads for event professionals.In this episode, we discuss how audio ads have transformed from traditional media buying to automated buying ads with different placements across programmatic, how to measure the success, targeting options and more.Listen now to find out how you can use audio advertising in your event campaigns to supercharge your brand awareness and reach high intent audiences.

#37 - What’s New in Performance Marketing?

Ashley, Head of Paid Media and Conall, Senior Paid Media Manager join Steph to share what is new in performance marketing.
In this episode, we discuss the latest updates in paid media, including digital out of home options on programmatic advertising, google search updates and so much more!
Listen now to hear more from paid media experts, Ashley and Conall on the latest platform updates and betas.

#38 - Making Your Marketing Mix Pinterest-ing

Paid Social Managers, Cara and Charlotte, join Steph to share their top tips for paid advertising on Pinterest for event professionals.
 
In this episode, we discuss the benefits to advertising on Pinterest, the established audience on the platform for events, the event sectors that would perform best and so much more.
 
Listen now to find out why you should add Pinterest into your paid strategy for your next event...

#39 - Top Tips for Exhibitor Promotion Campaigns

Cara and Elisabeth join Steph to share insight into exhibitor promotion campaigns for event professionals.
In this episode, we discuss the best platforms to run exhibitor promotion campaigns, targeting options and top tips for running successful campaigns.
Listen now to find out more about the best strategy for your next exhibitor promotion campaign.

#40 - What’s New in the Events Industry? Global Exhibition Day 2023

Today we are celebrating Global Exhibition Day 2023 with an exciting new episode with Nicola, Head of Growth and Kirsty, Growth Manager at Tag Digital!
In this episode, Nicola and Kirsty share what they think makes the perfect event, upcoming events you can network with the Tag Digital team, and the importance of face to face business in the events industry. 
Listen now to find out more about what's new in the industry and exciting upcoming events that Tag Digital are planning!