#21 - Optimising the Customer Journey

Stewart, Steph, and Jamie discuss why optimising the customer journey is so important.

Sharing key friction points for customers and how to resolve these - starting with eliminating as many barriers as possible to refine the customer journey.

One of our key takeaways is to use customer personas to fully understand the customer's needs, habits, and the content they want to see.

Listen for more in-depth discussions on how you can begin to optimise the customer journey today!