#59 - Where Data and Storytelling Meet: Exploring Automation and Creativity with Meta's Rob Smallwood

This week our host and CEO, Laura Davidson, is joined by Rob Smallwood, Head of Industry and Media Agencies at Meta.

 

In this conversation, we discuss the power of storytelling in marketing, the impact of automation on the future of work, the role of AI in augmenting human work, the rise of short-form content, and the future of shared experiences and mixed reality.

 

We are super excited to share this jam packed episode with you that embodies everything that Tag Lab is, Fuelling Growth in a Digital World.

 

Similar to previous guests, Rob highlights that storytelling is a highly powerful tool in marketing that can change people's minds and create emotional connections to your brand or product.

Rob also shares his thoughts on the future of shared experiences and mixed reality that holds potential for immersive and interactive content that brings people together.

The intersection of augmented reality and AI assistants has the potential to augment our daily lives in the future.

Listen now to uncover strategies for audience building and the role of creative in advertising targeting, the challenges of preparing for cookie depreciation and the need to have a clear plan for the future both professionally and personally.