#56 - The Future of B2B Marketing with Jennifer Shaw-Sweet

Jennifer Shaw-Sweet, joined Tag Digital at DigitX London, delivering an energetic presentation of LinkedIn's CMO Scorecard.

In today's episode she is sharing her marketing journey, the power of brand advertising, and the importance of inspiration in advertising.

She discusses LinkedIn's CMO Scorecard, the need for consumer insights in B2B marketing and using emotion to connect with B2B audiences as humans.

Listen now to find out how you can measure brand marketing effectiveness, the future of B2B marketing, and shares advice for those starting a marketing career.