Tag Lab

#1 - The Latest Digital Marketing Innovations for Events

What do we think about Facebook becoming Meta? Should you be using LinkedIn event ads? Why do Lead Gen campaigns work better on LinkedIn? What are YouTube bumper ads? These are only some of the questions Jamie, Jonny and Steph chat about in the latest episode of the Tag Digital SquadCast.

#2 - Applying Behavioural Economics to Event Promotion

"It's not what you say, it's how you say it". How can you tap into human behaviour to create engaging ad copy that will convert? Jamie, Jonny and Steph chat about using the nudge theory to generate conversions and the fundamentals of behavioural economics.

#3 - Community at the Heart of Everything with Matt Coyne

Digital Director for Raccoon Events and founder of Waves Connects, Matt has over 15 years of experience working in the events and exhibitions industry with a broad knowledge of organising, design, digital and insight-based products, opportunities and experiences. In this episode we uncover the importance of community for event profs and how they can incorporate this concept into their day-to-day.

#4 - From the Exhibitor’s Point of View

The Tag Digital Growth Team share their upcoming event plans for 2022 and what they value as an exhibitor ranging from sponsorship opportunities to seamless lead collection process. How do Tag Digital make the most of exhibiting at events?

#5 - Laura Davidson: What to expect from DigitX by Tag Digital, Live at Expo, Dubai

What should attendees expect from DigitX by Tag Digital, Live at Expo, Dubai? 30 March | Tag Digital host DigitX, their exclusive event for event and marketing professionals, at the UK Pavilion, Expo 2020, Dubai. Laura, Director at Tag Digital shares insight into the incredible content from leading voices in adtech at Google, Meta and YouTube, alongside Head of Growth at Tag Digital. Event and marketing professionals - This is your opportunity to set up your game in digital. Listen now to hear more

#6 - The Power of Digital

What can paid media deliver for your events? Jonny, Jamie and Steph help you to understand why people are spending more on digital and how to utilise digital for event promotion.

#7 - A Guide to LinkedIn Ads in 2022

Senior Paid Social Manager at Tag Digital, Jess Mowat, shares top tips for utilising LinkedIn ads right now. Find out more about the benefits of LinkedIn for advertising, utilising Spotlight Ads and more on a full funnel marketing strategy. 

#8 - Why Event Marketers Really Can’t Ignore Video Anymore

Video will drive over 82% of all web traffic in 2022 (Cisco). Alex Velinov, Chief Technology Officer at Tag Digital, shares tips for how you can utilise video marketing right now - organic and paid. Don't miss this.

#9 - Integrating SEO and Paid Media Marketing with Alex Wright

Alex Wright, Performance Marketing Director at Clicky Media, joined us to chat about integrating your paid campaigns with organic. What can you do to improve your marketing strategies and achieve commercial success?

#10 - Digital Marketing: A More Sustainable Way to Promote Your Events

Jamie sits down with Maya Mhatre from Reset Connect to discuss how event organisers can adapt their marketing strategy in order to become more sustainable.

#11 - The Top 5 Mistakes People Make When Setting up Ad Campaigns

Are these mistakes you are making when running your marketing campaigns across paid social? Kirsty, Steph and Jonny pick our the top 5 mistakes they see when they pick up clients' accounts.

#12 - TikTok Advertising: What You Need to Know

With over 3 billion downloads and 1.8 million monthly users by end of 2022, here's what you need to know about advertising on TikTok right now. 

#13 - Utilising Video in Your Event Marketing Campaigns

Alex Velinov, Chief Technology Officer at Tag Digital, tells us why all event marketers need to include video in their marketing mix. He shares YouTube strategies that are available beyond the standard placements, and tells us more on the latest innovations to try.

#14 - How to Boost Your Event Marketing Campaign Performance

Ashley, Head of Paid Media, and Jamie, Paid Media Team Lead, talk more about what features are working well across the Google and Microsoft campaigns we are running for event organisers right now. Hear more about LinkedIn profile targeting across Microsoft Ads, Enhanced conversions, Performance Max and Image Extensions. Don't miss it.

#15 - How to Use Visitor Promotion Campaigns to Successfully Market Your Events

Jonny and Jamie deep dive into how visitor promotion (VisProm) campaigns differ to any other campaign types and provide key tips for planning and developing your own VisProm strategy to ensure event success. Listen to learn more about how long you should run a VisProm campaign for, how your event marketing approach should differ for free or paid events, as well as other campaigns that you should or shouldn’t run at the same time as VisProm.

#16 - 5 Facebook Ad Types That You Can’t Miss

Cara and Jonny share 5 Facebook ad types that you should utilise when running your event marketing campaigns. They include best practices for each ad type to ensure you make the most of your campaigns.

#17 - Should we be worried about the cookieless future?

Google delays removal of third-party cookies in Chrome through 2024.
Conall, Jamie, and Steph discuss the impact the deprecation of cookies will have on event organisers and their campaigns.
Listen to the podcast to hear the key takeaways to help prepare you for the cookieless future.

#18 - Get Ready for DigitX New York by Tag Digital

Tag Digital are coming to New York!
Come and have some fun the team at DigitX, with speakers from TikTok, Meta and Google, followed by delicious food and drinks. 
Listen now to find out what to expect at our unmissable event - take your marketing to the next level and reimagine what is possible.

#19 - What Happened at DigitX New York?

If you missed DigitX New York, don't worry... Join Head of Growth, Nicola, Growth Team Manager, Karolina, and Steph, Marketing Manager, to get the 30 minute snapshot into the content from Meta, TikTok, Tag Digital and the Google team panel.
Hear more about TikTok's 5 predictions for 2023, Google's personal stories through the lens of ad tech, the great relationship reset from the eyes of Meta and digital marketing innovations for 2023 from Tag Digital.

#20 - ADWorld Experience: Tag Digital’s Perspective

Conall and Jamie share their thoughts on ADWorld Experience 2022 in Bologna, learning all things PPC!
The layout of the event stood out to us, it is driven by storytelling and experiences with real-life examples of PPC (Pay Per Click) and CRO (Conversion Rate Optimisation).
The speaker sessions covered both B2B and B2C marketing with an insight into the European markets.
Take a closer look at value-based bidding and attribution models across different platforms, attributing conversions to different touchpoints in the journey.
One of our key takeaways is to make use of your own data to track more website micro conversions to get more value from our campaigns for our clients.
Listen for more in-depth discussions surrounding their key takeaways and insights from the event!